Philosophy

Moving mountains together

Encounters prompt emotions that linger in our hearts. The ability to see the world from a new perspective. The setting that arouses our childlike curiosity. A language that allows strangers to communicate. The stimulus to turn ‘I’ into ‘we’. Encounters are the catalyst for achieving something great together.

We believe encounters are an opportunity to inspire other people. We need shared experiences, emotions and rendezvous to be able to change the world together. Every encounter with people, organisations, companies, associations and brands is a chance to explore new ground together.

We are interested in people and all the requirements they have. We believe events are a fundamental form of communication. We are driven by our curiosity and the desire to keep developing new concepts. We operate a creative ideas workshop and take a structured approach to implementing our plans. We are extremely passionate while remaining calm and collected at all times – whether we’re dealing with a small occasion or an event with more than 10,000 attendees.

We look forward to creating encounters with you. Welcome to Live Lab.

 

Expertise

For emotions that reflect the situation

Personal encounters are instant, direct moments. Events take place live before our very eyes. This calls for a well-designed concept and professional support. Live Lab is your qualified partner for providing expert support.

Strategy

Campaign planning / event roadmap / development of event roadmap and live marketing mix / live mix audit: Assessment of effectiveness and ability to capture the zeitgeist / briefing advice / event identity / performance measurement / anniversary communication / change communication

Design

Campaigns / storytelling: Overall story, dramatic composition and scenography / conceptual design of live activities / design / documentation / creative and design-thinking workshops / specific conceptual fields: anniversaries, product launches, exhibitions, etc.

Digital staging

Anchoring the digital in reality: digital content can be experienced during the event, intensifying the message and extending the experience horizon / Content: Development of content to facilitate knowledge sharing and enhance the emotional appeal

Implementation

Mandates from general contractors or sub-project realisation / production and logistics / budgeting and control / tenders and pitches

Change communication

Change stories: Development of visual and narrative leitmotifs / communication architecture / workshop format design / events for large groups

Team

We are driven by curiosity

We are Live Lab, and we are inquisitive about everything: people, projects, trends, requirements and the sectors in which our customers are active. We embrace an interdisciplinary approach, and depending on the project we seek assistance from partners that share our passion.

Bernadette Ochsner

Partner | Business Development

Mobile Nr.

+41 76 393 31 22

E-Mail

Bernadette gained a Bachelor’s degree in Business Communications and a Master’s in Marketing (eMBA) in Zurich while working part time. She has been working in the live communication industry at different agencies since 2009. She has been an indispensable figure at Live Lab since joining us.


«For me, meeting and interacting with people is what makes life so worthwhile. They make us who we are. Encounters with other people can be inspiring, full of surprises and expand our horizons. And they leave a lasting impression.»

Carlo Angelini

Stage Designer

Mobile Nr.

+41 79 332 61 89

E-Mail

Carlo Angelini studied specialist set design in Vienna. Following a seven-year collaboration with Florian Wieder, during which the pair produced sets for names including Stefan Raab, he founded angelini design in 2005. He is active in both domestic and international show business, and lives for the stage. He has already received numerous awards for his work. Angelini design has been part of the Messerli Group since 2013.

 

«I use my set and space designs to turn messages into visual experiences, thus increasing the impact of an encounter.»

Caspar Rutishauser

Intern

Mobile Nr.

+41 79 395 42 50

E-Mail

In addition to his studies at the University of St. Gallen, Caspar has been working in a number of different positions within Zurich’s upscale gastronomy industry. This has only helped to further pique his interest in Event Marketing, and he’s currently focusing on Project Management and Event Marketing courses.

 

«To me, an encounter describes a moment where people show respect for the opposite. To create encounters that bring people together, that’s what drives me to give my best every day!»

Christine J. Thienemann

Chief Operating Officer

Mobile Nr.

+41 79 750 53 55

E-Mail

After nine years at Avantgarde in Munich and Berlin, Christine was appointed head of event services at BMW Motorsport in Munich and Hinwil. In 2009 Christine moved to South Africa, where she worked as business unit director at Leo Burnett in Cape Town.


«Living in a digital world, implicates that encounters are becoming more and more predictable. Some remain meaningless, others have the power to change our lives. My goal is to create unforgettable touchpoints that linger longer in one’s memory.
»

David Kordick

Copywriter

Mobile Nr.

+41 79 842 19 42

E-Mail

Having studied documentary filmmaking and screenwriting in Paris, David has also completed a copywriting program in Hamburg. This experience has certainly stood him in good stead as, since then, he’s been working for film production houses, theatres, publishing houses, a variety of different agencies, helping out friends, and putting a few of his own words to paper, too.

 

«She is ravishing, dainty, delicate, full of enthusiasm, full of youth, an invention of love, carrier of a proud heart. When she enters the room, everything changes… colours, gestures, looks, even the light. Is she aware of the impact she has on me… does she know what she means to me? She’s my personal encounter… and I love her.»

Hendrik Schenk

Production Manager

Mobile Nr.

+49 176 29 76 76 65

E-Mail

Hendrik studied media technology, popular music and media, which aroused an interest in extraordinary meeting concepts and production challenges. He has been working as a project and production manager since 2006.


«Personal encounters create a sense of trust and have an immediate effect. For me, they form the basis of any professional, inspiring partnership. Every encounter is different and allows new ideas and perspectives to be voiced.
»

Irene Crescenti

Junior Project Manager

Mobile Nr.

+41 79 586 74 97

E-Mail

Irene studied politics and law at the University of Zurich and, after six years in the Swiss Live Communication sector, has a wealth of accumulated experience to draw upon whenever her unique skillset is required.

 

«The perfect encounter is a ‘wow effect’. It emerges from a pattern that can be compared to the composition of a work of art or piece of music – namely when different dynamic elements merge into a harmonious whole, in an almost magical way

Kate Foster

Project Manager

Mobile Nr.

+41 76 207 17 22

E-Mail

After gaining a bachelors in Human Geography and a masters in Sustainable Development in London, Kate entered the world of project management. Her travels then brought her to Switzerland to manage projects and events.


«In an era of hyper stimulation our senses are often overloaded, and we are rarely present. When an encounter captures our full attention and deeply resonates, it creates a lasting impact. There should be more moments like this, where and whenever possible.»

Kyle Dean Snyman

Project Manager

Mobile Nr.

+41 79 442 27 47

E-Mail

After a two-year stint with the Swiss Air Force, Kyle decided to join the Events industry in 2014. After spending his first two years on the agency side, he decided to switch to corporate and spent another two years seeing how things worked from that side. Since then, he’s been involved in the implementation of a number of events, such as get-togethers and product roadshows, as well as major festival activations.

 

«People interact each day without really reacting to one another. That’s exactly why I strive to cause reactions.»

Lela Weinland

Junior Project Manager

Mobile Nr.

+41 76 295 54 96

E-Mail

After obtaining her university degree in Tourism & Event Management in Dusseldorf, as well as successfully completing her study program, Lela moved to Zurich. There she began her career in Communication and Business Events at Renault Switzerland – while in 2018, she was welcomed as a member of the Live Lab team.

 

«An encounter is meant to resonate in people’s minds. It becomes a key event in the form of memories and emotions that remain sustainably anchored. To me, the diversity of encounters is their most thrilling characteristic. The exchange and cooperation with diverse people, cultures and industries inspires and motivates me every day.»

Maximilian Souchay

Partner | Creative Director

Mobile Nr.

+41 79 742 50 67

E-Mail

Maximilian studied marketing in Bern and culture management and drama in Liverpool. Before founding Live Lab in 2015, he held a range of management positions within the event industry.


«Personal encounters are inspiring, enrich our lives and are fun. I am driven by a desire to make the right settings even more perfect for the occasion.»

Nathalie Schmitz

Associate Partner | Senior Project Manager

Mobile Nr.

+49 177 278 27 28

E-Mail

Having studied Communication Science in Cologne, Nathalie has, for the last 10 years, being working for the Live Communications Agency – Avantgarde – in different offices all around the world. During this time, she’s worked on a large number of projects, most of them centred around clients from the automotive sector. Since 2013, she has been living and working in Hamburg and she’s joined the Live Lab team as an associate partner for the development of the Capacity Network.

 

In our fast moving world, personal encounters and real experiences are, more than ever, a true source of inspiration. It’s my goal to create tangible encounters that can be experienced with all the senses. I’m looking for experiences that move people deeply; moments out of time that make the encounter an unforgettable experience.

Sarah Rosenwald

Senior Concept Designer

Mobile Nr.

+41 76 802 65 43

E-Mail

Sarah studied media technology in Austria and started her career in the world of television and film in Munich. In 2012, she switched to the event industry.


«
All inspiring personal encounters have something in common: a great deal of dedication goes into designing the events. I am fascinated by the art of conveying a sense of effortlessness and relaxation.»

Group

Benefits of the Messerli Group

A full range of services at competitive rates: Live Lab gives you access to all the Messerli Group’s resources, options and experience. Depending on your requirements, we can work with as many partners as you need or without external input.

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