Digital Forest

For skim-readers

Who
Tata Consultancy Services (TCS)
What
TCS Global Reception
Where
Annual meeting, Davos
When
January 2016
Why
Positioning of TCS as a digital leader in the global market
How
Activation of the guests through a playful digital staging.

In detail

Digitalisation is the most significant trend of the 21st century, and Tata Consultancy Services is one of the companies helping to steer it. Therefore, the focus of the TCS Global Reception at WEF 2016 was to make this complex topic accessible to guests during the two-hour event. The ‘digital forest’, a 360° projection in the cathedral-like dome, was a continuously changing primeval forest – day becomes night, and sunshine is interspersed with rain showers to conflate reality with virtual reality. Even so, the highlight of the event was the interaction between the guests. All guests could use an iPad to design their own animal and release it into the digital primeval forest. For every animal created, TCS planted a tree in aid of rainforest reforestation.

Figures from our lab(oratory)

Number of guests

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Duration of event

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Size of location

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No. of coffees drunk

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Outside temperature

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Kilometres walked

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