We support our clients in growing consumer insights and developing a tailor-made communication strategy for physical or virtual LIVE experiences and campaigns. This is the foundation for our conception.
Encounters prompt emotions that linger in our hearts. The ability to see the world from a new perspective. The setting that arouses our childlike curiosity. A language that allows strangers to communicate. The stimulus to turn ‘I’ into ‘we’. Encounters are the catalyst for achieving something great together.
We believe encounters are an opportunity to inspire other people. We need shared experiences, emotions and rendezvous to be able to change the world together. Every encounter with people, organisations, companies, associations and brands is a chance to explore new ground together.
We are interested in people and all the requirements they have. We believe events are a fundamental form of communication. We are driven by our curiosity and the desire to keep developing new concepts. We operate a creative ideas workshop and take a structured approach to implementing our plans. We are extremely passionate while remaining calm and collected at all times – whether we’re dealing with a small occasion or an event with more than 10,000 attendees.
We look forward to creating encounters with you. Welcome to Live Lab.
Personal encounters are instant, direct moments. Events take place live before our very eyes. This calls for a well-designed concept and professional support. Live Lab is your qualified partner for providing expert support.
We are Live Lab, and we are inquisitive about everything: people, projects, trends, requirements and the sectors in which our customers are active. We embrace an interdisciplinary approach, and depending on the project we seek assistance from partners that share our passion.
Bernadette gained a Bachelor’s degree in Business Communications and a Master’s in Marketing (eMBA) in Zurich while working part time. She has been working in the live communication industry at different agencies since 2009. She has been an indispensable figure at Live Lab since joining us.
«Encounters with people is what makes life worthwhile. Those experiences make us who we are. Encounters surprise and inspire, they create lasting memories and expand our horizons. Curating unforgettable experiences is what drives me.»
Trainee Marketing and Communications
Carla completed a Bachelor’s degree in Business Communications in Zurich. During her studies she worked part-time on the corporate side in event management. In addition she was responsible for a variety of internal and external communications across different fields; including marketing, websites and social media.
«Live communication is the platform for extraordinary encounters. It’s about making encounters unforgettable and remembering them through emotions. An event should tell a story that touches and provokes thinking. Being part of this customer journey inspires and motivates me day by day.»
Carlo Angelini studied specialist set design in Vienna. Following a seven-year collaboration with Florian Wieder, during which the pair produced sets for names including Stefan Raab, he founded angelini design in 2005. He is active in both domestic and international show business, and lives for the stage. He has already received numerous awards for his work. Angelini design has been part of the Messerli Group since 2013.
«I use my set and space designs to turn messages into visual experiences, thus increasing the impact of an encounter.»
After nine years at Avantgarde in Munich and Berlin, Christine was appointed head of event services at BMW Motorsport in Munich and Hinwil. In 2009 Christine moved to South Africa, where she worked as business unit director at Leo Burnett in Cape Town.
«Living in a digital world, implicates that encounters are becoming more and more predictable. Some remain meaningless, others have the power to change our lives. My goal is to create unforgettable experiences that linger longer in one’s memory.»
Hendrik studied media technology, popular music and media, which aroused an interest in extraordinary meeting concepts and production challenges. He has been working as a project and production manager since 2006.
«Personal encounters create a sense of trust and have an immediate effect. For me, they form the basis of any professional, inspiring partnership. Every encounter is different and allows new ideas and perspectives to be voiced.»
Irene studied politics and law at the University of Zurich and, after six years in the Swiss Live Communication sector, has a wealth of accumulated experience to draw upon whenever her unique skillset is required.
«The perfect encounter is a ‘wow effect’. It emerges from a pattern that can be compared to the composition of a work of art or piece of music – namely when different dynamic elements merge into a harmonious whole, in an almost magical way.»
After gaining a bachelors in Human Geography and a masters in Sustainable Development in London, Kate entered the world of project management. Her travels then brought her to Switzerland to manage projects and events.
«In an era of hyper stimulation our senses are often overloaded, and we are rarely present. When an encounter captures our full attention and deeply resonates, it creates a lasting impact. There should be more moments like this, where and whenever possible.»
After a two-year stint with the Swiss Air Force, Kyle decided to join the Events industry in 2014. After spending his first two years on the agency side, he decided to switch to corporate and spent another two years seeing how things worked from that side. Since then, he’s been involved in the implementation of a number of events, such as get-togethers and product roadshows, as well as major festival activations.
«People interact each day without really reacting to one another. That’s exactly why I strive to cause reactions.»
After obtaining her university degree in Tourism & Event Management in Dusseldorf, as well as successfully completing her study program, Lela moved to Zurich. There she began her career in Communication and Business Events at Renault Switzerland – while in 2018, she was welcomed as a member of the Live Lab team.
«An encounter is meant to resonate in people’s minds. It becomes a key event in the form of memories and emotions that remain sustainably anchored. To me, the diversity of encounters is their most thrilling characteristic. The exchange and cooperation with diverse people, cultures and industries inspires and motivates me every day.»
After studying Biological Sciences in Constance and Scotland, Lena built a bridge towards Live Communication by working in PR for the environmental sector. Now she is thinking creatively and conceptually for Live Lab.
«In old age we look back on our life and talk about the things we experienced and the people we met. We cannot plan which encounter or experience affects a person in the long run – but we can strive towards creating interactions with the potential to do so.»
Maximilian studied marketing in Bern and culture management and drama in Liverpool. Before founding Live Lab in 2015, he held a range of management positions within the event industry.
«Personal encounters are inspiring, enrich our lives and are fun. I am driven by a desire to make the right settings even more perfect for the occasion.»
Sarah studied media technology in Austria and started her career in the world of television and film in Munich. In 2012, she switched to the event industry.
«All inspiring personal encounters have something in common: a great deal of dedication goes into designing the events. I am fascinated by the art of conveying a sense of effortlessness and relaxation.»
Xuan gained hands-on experience in event management during and after studying «Asian Studies and Management: China». This led her via Konstanz, Shanghai and London to the Live Lab Team in Zurich.
«In today’s digital age of social media touching people with events is more important than ever. The personal encounter with a brand and the active experience forms the basis for a successful live communication.»
A full range of services at competitive rates: Live Lab gives you access to all the Messerli Group’s resources, options and experience. Depending on your requirements, we can work with as many partners as you need or without external input.