Live with impact As a hinge between branding and content marketing, live communication is opening up new ways for denser and more efficient communication.
The new spectrum of live communication Nowadays, our calendar is filled with physical, virtual and hybrid entries. In this article, we compare the typical characteristics of the three event formats to give a first orientation.
Events go hybrid! The «digitalization push» of recent months has changed events permanently and opened up new potential.
Better safe than sorry In the past, a security concept was mainly reserved for large events, the keyword “health” was rarely mentioned – our learnings after one year in the pandemic.
Software does not create events Re-Think #3: An analog event cannot be automatically “translated” to an equivalent virtual experience simply by choosing the right tool.
