When is a hybrid event worthwhile?
Live happens in the here and now – and often on multiple channels simultaneously. On-site and digital can complement each other well. Hybrid events combine the best of both worlds. A few examples:
- You can make your stage content (talks, presentations, keynotes, …) available online via livestream.
- You can pick up target groups in different locations through local events and share the highlights of the main event via livestream with all satellite events.
- Reduce travel costs and CO2 emissions. At the same time, maximum flexibility for your participants.
What are the advantages of hybrid events?
- More participants
- Greater reach
- Higher planning reliability (if another virus circulates)
- Multiple interaction possibilities
- More sustainability, as there is no need to travel or even fly to the event
- You can reuse the recording
Which events are suitable for hybrid formats?
Hybrid events are suitable if you want to make the content accessible to a wider audience. The supreme discipline is the networking of various satellite events with a main event, content (keynotes, presentations, but also feedbacks etc.) are shared online and reflected onsite, for example.
It pays off to address such issues strategically.
What should you consider with hybrid events?
- Hybrid events are challenging, as you have two dramaturgies/flows: one for participants online and one for onsite.
- Interactions between online and offline must be made as simple as possible.
- Especially for internal events, it helps to involve and train the participants. This increases acceptance and effectiveness.
- Break-out sessions enable more interaction and also improve the non-digital user’s experience.
- Of course, you must also comply with data protection guidelines here.
These are hybrid events we have already done: