When is a virtual event worthwhile?
Live does not necessarily mean face to face. In particular, the pandemic has shown that certain events can also be successfully staged virtually. A few examples:
- Ideal suitability for the classic communication of content and messages.
- You can easily integrate pre-produced content into your event dramaturgy.
- Less travel costs and CO2 emissions. At the same time, maximum flexibility for your participants.
What are the advantages of virtual events?
- More participants
- Greater reach
- Higher planning reliability (if another virus is circulating)
- More sustainability, as there is no need to travel to or even approach the event
- You can reuse the recording
- Events are not tied to a specific location
Which events are suitable for virtual formats?
Virtual events are particularly well suited for conveying information and do so very well with internal target groups. Moreover, the virtual event does not necessarily have to be experienced live. With external target groups, the challenge is to keep them engaged for the entire event. The full strength of the virtual event unfolds when it is embedded in a customer journey with various measures.
It pays off to address such issues strategically.
What should you consider with virtual events?
- Technically, virtual events are challenging. They only work with careful planning and professional streaming services.
- Especially for internal events, it helps to train the participants. This increases the acceptance and effectiveness of workshops, for example.
- A professional studio setting is an advantage.
- Virtual events must be planned in the same way as onsite events; they too have a customer journey, schedule, etc.
- Virtual does not automatically mean free, they can be very complex and costly.
These are virtual events we have already done: