Car of the Year 2023 | Zurich | 2022

As every year, Schweizer Illustrierte chooses the "Swiss Car of the Year 2023" in the two categories: professional vote and public vote. Live Lab produced the stage interludes and the film content for the pre-show communication once again this year. On the day of the show, our team was responsible for the show direction and captured the event in an aftermovie.

For the twelfth time, Schweizer Illustrierte and its partners searched for the “Swiss Car of the Year 2023. There were two categories, with a jury of experts and a public vote, in which first, second and third place were awarded. On the test day in Betzholz, the vehicles were tested and evaluated by the expert jury. We recorded this on film so that we could use it to prepare the inserts for the show. The ambassadors were also in front of the camera for the call-to-action clips and the competition car, which could be won by participating in the public vote, was also staged on the test day.

Live Lab was also involved in the dramaturgy of the Car Show, which this year convinced with a new concept. Being able to offer the interface show direction and content from one source is an enrichment for us as well as for our customers.