Brand Finance | Annual Global-500 Launch 2019 & 2020

Live Lab organises the launch event of Brand Finance's Global 500 report since it started to be published during the Annual Meeting in Davos in 2019.

Since 2019, Brand Finance has published its annual Global 500 report on the world’s most valuable brands during the Annual Meeting in Davos. The event was held in partnership with Tata Consultancy Services and featured a one-hour panel discussion on “The changing role of CEOs in shaping brands and their reputations”. It was moderated and animated by Brand Finance Chief Executive Officer David Haigh. Guest speakers included Bank of America Chief Operations and Technology Officer Cathy Bessant, Tata Sons Group Chairman Natarajan Chandrasekaran, Reputation Institute Chief Executive Officer Kylie Wright-Ford and Manpower Group Chief Executive Officer Jonas Prising.  

In the last hour of the two-and-a-half-hour event, the invited guests enjoyed a cocktail reception and a light buffet of Swiss and Indian specialties. The interior of the Live Lab Dome was animated throughout the event by a 360° projection, which playfully translated the striking cover of the Global 500 report into the room and gave the event an exhilarating atmosphere.