BTG Pactual | Brazil House

Brazilian vibrancy in the Swiss Alps
At the 2025 Annual Meeting in Davos, the country of Brazil opened the doors to its very own space for the first time. Located right on the Promenade, the Brazil House invited international guests to experience the country’s hospitality in all its open, warm, and forward-looking facets.
For five days, the Brazil House became a vibrant and welcoming venue hosting over 25 events focused on renewable energy, infrastructure, and sustainable development. Leaders from politics and business came together in six meeting rooms and a dedicated hospitality area centred around the Corner Stage for keynotes, panels, and personal conversations, exchanging ideas and building alliances to actively shape the future.
Live Lab was responsible for the planning, the spatial concept and ensuring the smooth operation of the two-storey venue. The goal was to translate Brazil’s dynamic and optimistic mindset into a physical experience. The result was a space that combined genuine hospitality with modern understatement. Natural materials like wood and rattan, along with lush greenery set the tone. Clean lines, handcrafted details, and vibrant accents created a warm and contemporary atmosphere.
Highlights included high-quality panel discussions, curated dinners and, in its very first edition, the legendary Brazil Night on Wednesday. Guests from around the world came together to enjoy Brazilian cuisine, music, and infectious vibrancy and joy. Beyond the content and architecture, it was this unique atmosphere and welcoming energy that left a lasting impression. The Brazil House wasn’t just another venue in Davos — it was an experience, and an invitation to see Brazil in a new and vibrant light.
Facts & Figures
Location: Davos
Date: 20. – 24. January 2025
Our assignment: Concept, implementation, and seamless operation of the Brazil House during the Annual Meeting Davos 2025.
Credits
Production & Postproduction: Live Lab AG
Photos: Christian Hutter
Photos
More projects:
All Annual Meeting Davos Corporate events