Celonis | C3 Campaign 2023

In October and November 2023, Celonis caused a stir with its brand awareness campaign in Zurich. The focus was not only on addressing key accounts and generating leads, but also on the creative symbiosis with out-of-home elements.

Celonis has made it its mission to make processes usable for people, companies and the planet. The OOH campaign, consisting of digital and analog posters in the minimalist Celonis design, followed this motto. The Swiss-German message “Prozess Mining, kännsch?” on the posters conveyed a cheeky approach with local color. Addressing key accounts directly with “Hoi ABB”, for example, personalized the communication in order to strengthen the bond with existing partners. The hook of the copy, that companies can save up to CHF 1,000,000 through process mining, confidently attracted attention.

The resolution of how process mining works was provided on the campaign’s landing page through three success stories. All three stories were developed as a conversation between colleagues who discussed the credibility of the campaign’s statements and backed them up with further facts.

However, the campaign did not stop at OOH and online measures but approached the most important accounts in a friendly and surprising way. Celonis relied on a guerrilla measure for account-based marketing: a sustainable Velopresso coffee bike. The environmentally friendly tricycle, powered solely by muscle power, distributed not only coffee but also the seasonal Swiss specialty Vermicelles. Without a motor or noise, the coffee bike created a relaxed atmosphere for conversation and became the central point of contact for a direct exchange with the Celonis ambassadors. Here, too, visitors were able to actively engage with the topic of process mining via the success stories and call them up on a retro telephone.

To further increase awareness of the brand, our Motion team for social media accompanied the campaigns on site with photos and videos and filled the editorial plan of Celonis’ social media channels with content over a period of two weeks. With the combination of innovative marketing measures and a personal approach, we helped to establish Celonis as a key partner in the field of process mining in Zurich. We are excited about the future and look forward to more exciting collaborations and projects that will further strengthen the Celonis brand in Switzerland.