Felix Doll | Fine Gold Collection Advertising Spot

A team of creatives who believe in the jewelry brand put their heads together with Felix Doll to launch a campaign that lovingly embodies his philosophy. A true project of the heart has emerged with stunning street casting.

Live Lab contributed directing and filmmaking to the budget-less project. Under the direction of art director Oriana Tundo, various couples were staged to lovingly interact with each other. With the multi-faceted interpretation of “lovers”, the four spots show the uniqueness of people and their love, which is reflected in their jewelry. During the special and intimate shoot, film and photo footage were shot simultaneously.