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Hendrick’s Gin | Hendrick’s Curiositum

Hendrick’s Gin | Hendrick’s Curiositum, ,

Welcome to the Club for Curious Minds

Together with Hendrick's Gin, we created curiosity about the bizarre and peculiar in 2014 and 2015 with a series of Curiositorium events at unusual locations in Zurich.

New, bizarre and trendy – that’s the Hendrick’s Gin for Curious Minds club. The label is using this to address leaders of the creative and club scene in Zurich. The Hendrick’s Gin club meets for a series of unusual events at unknown locations. The exclusive guest list is compiled by the Curiositorium Board. 

‘Surrealism & Cucumberism’ is one of the Curiositorium events. It takes place in Kasheme, an apartment that has been temporarily converted into a bar, where artist Patrick Graf carries guests off into his own world populated by bizarre cardboard beings and monsters. The guests themselves become part of the installation and must compete against Dr Y. 

Another Curiositorium event took place in the trendy Kauz club. Ben Moore, astrophysicist and author of Elephants in Space, discussed our place in the universe and the possibility of intelligent extraterrestrial life. 

Facts & Figures

Client: Hendrick’s Gin

Category: PR events

Ort: Zurich

Date: 2014-2015

Our assignment: Raise awareness of Hendrick’s Gin among opinion leaders in the creative and club scene. 


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