Live Lab | 10 Years Live Lab Party
Live is glorious – 10 years of pure energy
Ten years of Live Lab. Ten years of real encounters, unapologetic creativity, high-energy projects, and uncompromising live power. From the start, it was clear: this anniversary wouldn't be a nostalgic recap – it would be a bold statement for the here and now. For everything that makes Live so glorious.
The club became a stage. And the stage turned into a showdown.
Around 230 clients, partners, and companions stepped into the Plaza Club and found themselves in a world somewhere between comic books, creative chaos, and collective euphoria.
The welcome: fluorescent test tube shots, megaphones, and superhumans – a first taste of an evening packed with surprises, energy, and stories waiting to unfold.
Live vs. eviL
Again and again, fictional villains like Dr. Evil and his crew tried to sabotage the night. Mr. Generic, Lady Void, and the Empress of Ice – they all showed up with one goal: to turn the party into a total failure. Sometimes loud, sometimes creeping in, always cunning.
But Live Lab was ready. For every strike, there was a response. Every move countered by an act that flipped the story in our favour.
Mr. Generic – who thrives on grey-on-grey dullness – was thrown into the shadows by a burst of colour and movement. Energy-thief Lady Void was chased off the stage by singer and rapper Cachita with her powerful live performance of “Kei Bühne für Lady Void”. And the Empress of Ice? No match for the electrifying Mirror Dancers.
10 Years of LIVE – Thank You!
This night was more than a party. It was a commitment to in-the-moment connection, to real presence – and to everyone bold enough to rethink how we meet.
“This evening showed what makes Live so special,” says Maximilian Souchay, co-founder of Live Lab. “Our greatest strength is making real encounters happen in the here and now – especially at a time when AI-generated content is becoming more and more dominant.”
To our clients, partners, and companions: thank you for your trust, your energy, and your drive to explore new paths with us. This journey wouldn’t have been possible without you.
Live is glorious.
Facts & Figures
Client: Live Lab
Category: Corporate Events, Event Design
Location: Zürich
Date: 02 July 2025
Our assignment: Concept, design, planning and implementation, communication, direction, dramaturgy
Credits
Production & Postproduction: Live Lab AG
Photos: Eliane Dürst Photography
Fotos
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