Office 104 & Schweizer Illustrierte | Swiss Car of the Year 2022

Every year, the Swiss magazine Schweizer Illustrierte chooses the «Swiss Car of the Year». When the physical event was cancelled at short notice in 2021, Live Lab took over the cinematic realisation of the spontaneously scheduled digital format in addition to the planned film contributions.

For the eleventh time, Schweizer Illustrierte put the new models of the coming year up for election. A 14-member jury of experts selects the “Swiss Car of the Year 2022,” while readers of Schweizer Illustrierte and its partners are asked to vote for the “Favourite Car in Switzerland.”  

At the big testing day in October at the TCS Betzholz testing and training grounds in Hinwil (ZH), the jury was able to closely assess each of the 15 finalist vehicles and then award their points. Which model won the race was announced on December 8 – due to the Corona pandemic not at the traditional awards gala, but as a pre-produced show format.  

Live Lab filmed three voting calls with VIPs for the readership, produced a trailer (embed video) and various clips for the event. At the testing day on the racetrack, a special camera crane for cars and drones was brought into play for this purpose. 

One week before the planned awards show, the physical event was cancelled and changed to a film format, the cinematic realization of which Live Lab spontaneously took over under the project lead of Office 104. The award show was moved to the cozy attic of the original location, the Emil Frey Classics, and staged for filming in the new setting. The short planning and post-production period were no easy challenge, but thanks to the well-established project team, the project stayed on track and the winners were properly crowned. 

Watch the award Show here: https://www.schweizer-illustrierte.ch/content/die-gewinner-heissen-hyundai-und-skoda 

https://vimeo.com/755441825