Live Lab has been organising events for Salesforce in the unique "Dome" in Davos since 2018. In 2022, the 500sqm dome became for the first time exclusively the "Salesforce Dome" and thus the cornerstone for the annual exchange on the topic of climate policy and sustainability.
The exclusive use of the Dome represented a new milestone in the long-standing partnership with Salesforce. The newly branded “Salesforce Dome” exclusively hosted events of Salesforce and its partner Time for the first time during the week in Davos. Inside, the typical national park and forest look of the Salesforce branding was brought to life with many loving details, which seamlessly merged with the summery mountain panorama through the large window front.
Inspiration for over 400 guests in three days
Salesforce sees business as the biggest platform for change. The events in Davos show that Salesforce not only preaches this credo, but also lives it. At a total of five events in three days, we implemented various event formats that served as a platform for exchange and provided impulses around the topic of sustainability. Salesforce was able to call upon over 400 guests from business, politics and academia to join #TeamEarth.
An inspiring atmosphere any time of day
The multi-faceted programme kicked off with the “Thunderbird Lunch” on Monday with expert panels on the topic of carbon removal. On Tuesday, we implemented three event formats, from breakfast to lunch and dinner. At the “Net Zero Breakfast”, hot and cold breakfast dishes and a barista provided a relaxed background atmosphere for the stimulating panel discussion on the subject. At lunchtime, the focus was on young people: in addition to the year-round Salesforce commitment “Davos Codes” for local schoolchildren, the Youth Lunch focused on the mental health of young adults.
Not one but two highlights set a double closing point
The two largest events took place at the end. Salesforce is a founding partner of the World Economic Forum initiative 1t.org, which aims to plant 1 trillion trees. Salesforce used the initiative’s second birthday to celebrate progress and talk about ecopreneurship on Tuesday evening. This was followed on Wednesday by the traditional highlight of the Salesforce events in Davos: CEO Marc Benioff’s annual lunch, which inspired the 150 invited guests to take action for a better future with a panel of innovative thinkers and doers.