Salesforce welcomed around 1,100 guests to this year's World Tour Essentials in Lausanne. The emphasis of the day was on improving customer centricity and optimising efficiency to reduce costs for companies with the help of Salesforce. Artificial intelligence, data and customer relationship management played an important part in this.
After a successful event in 2018, when it was called Salesforce Basecamp, the event returned to the same location this year. The location was elaborately transformed in line with the brand: The harmonious interplay of green oases and brown wooden elements created a cohesive environment for activities and networking. The entire space became a brand experience for guests, guiding them through the various Salesforce services.
The DJane’s music accompanied the guests and gave the event a vibrant atmosphere. There was also a photo booth for taking souvenir photos, and guests could enjoy culinary creations at live cooking stations.
The programme offered attendees an inspiring mix of keynote speeches in the auditorium and breakout sessions in three different rooms of the large venue. The event also served as a platform for lively exchanges and in-depth discussions on topics such as digital transformation, data analytics and artificial intelligence. In addition, participants were given the opportunity to gain in-depth insights into innovative business topics and expand their knowledge. They were encouraged to change their perspectives, discover new approaches and seek collaborative solutions to successfully lead their business into the future.
Overall, the event was a rich blend of inspiring content and interactive experiences in a dynamic environment. It offered participants the opportunity to develop new ideas, make valuable contacts and gain new knowledge.