Seagen | 25th Anniversary

Seagen, the pioneering biotechnology company from Seattle, celebrated its 25th anniversary in cancer research with an incredible evening at the KKL in Lucerne. The event was not only a tribute to the company's impressive progress, but also a thank you to the 600 or so European employees who attended. Live Lab supported Seagen in transforming the Lucerne Hall, Panorama Foyer and Lucerne Terrace into an inviting club atmosphere.

A laboratory bar as the centrepiece

The heart of the foyer was the large laboratory bar with its elegant wooden slat design. A display of laboratory vessels, coloured water and scientific drawings on the floor immediately drew guests into the world of research. A sky of large silver spheres above the bar created a striking visual effect from afar. Surrounded by cosy lounges and bar tables, the dinner was served here with delicacies from live cooking stations.

For the special concert by British pop star Ellie Goulding and the subsequent party with DJ Sanja, the Lucerne Hall was transformed into an exquisite nightclub with multi-level platforms, lounges and bars. Significant moments and breakthroughs made by Seagen in cancer research were highlighted by a speech from the Senior Vice President and a moving video on stage. The cohesive colour and styling concept created a harmonious link between the different areas, including the outdoor lounge on the terrace where an exclusive meet and greet with Ellie Goulding took place. Every element, from the staging to the colour-coordinated lighting, emphasised the festive atmosphere and the scientific prowess that Seagen has demonstrated over the past 25 years. Careful planning allowed guests to move seamlessly from one area to another to enjoy the different elements of the event. 

A special highlight that guests will remember was the photo spot, featuring a glittering wall of disco balls. Guests enthusiastically used the eye-catching backdrop to create lasting memories of the festive evening. 

Seagen’s 25th anniversary was not only a celebration of the company, but also of its employees and their significant contribution to cancer research. The seamless integration of design, music and emotion created a unique experience that left guests with unforgettable moments and vivid memories of both the evening and Seagen as a driving force for change and progress.