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Tata Consultancy Services | Global Reception 2016

Tata Consultancy Services | Global Reception 2016, ,

A real tree for every digital animal

During the Annual Meeting in Davos, Tata Consultancy Services traditionally invites its partners and clients to the Global Reception. Live Lab has been staging the event with a new 360° projection in the Live Lab Dome every year since 2016. The first realisation merged digitalisation with sustainability.

Digitalisation is the most significant trend of the 21st century, and Tata Consultancy Services is one of the companies helping to steer it. Therefore, the focus of the TCS Global Reception at WEF 2016 was to make this complex topic accessible to guests during the two-hour event. The ‘digital forest’, a 360° projection in the cathedral-like dome, was a continuously changing primeval forest – day becomes night, and sunshine is interspersed with rain showers to conflate reality with virtual reality. Even so, the highlight of the event was the interaction between the guests. All guests could use an iPad to design their own animal and release it into the digital primeval forest. For every animal created, TCS planted a tree in aid of rainforest reforestation. 

Facts & Figures

Client: Tata Consultancy Services 

Category: Corporate events | Projection mapping | Annual Meeting Davos 

Location: Davos 

Date: January 2016 

Our assignment: Conception and implementation of the annual Global Reception in Davos 


More projects:

All Annual Meeting Davos Corporate events Projection mapping