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Tata Consultancy Services | Global Reception 2018

Tata Consultancy Services | Global Reception 2018, ,

Three digital panoramas point to the future

During the Annual Meeting in Davos, Tata Consultancy Services traditionally invites its partners and clients to the Global Reception. Live Lab has been staging the event with a new 360° projection in the Live Lab Dome every year since 2016. In 2018, three different dome projections told the story of digitalisation in our everyday lives.

For us, 2018 began under a virtual sky. For TCS’s annual Global Reception in Davos, which marked the TATA Group’s 150th anniversary, we created a fascinating scenic experience in three acts: “Smart City”, “Village Moods” and “Savannah Scenario”. To bring each experience to life, we used a 360°large-scale projection to transform the interior of the Live Lab Dome into an interchanging panoramic production. Guests were surrounded by a meticulously-crafted landscape, and immersed within a vibrant real-time journey. All three motion graphic themes highlighted various projects within the TCS company portfolio – while simultaneously illustrating the transformative potential of digitalisation and all the ways it can empower communities across the world. 

Facts & Figures

Client: Tata Consultancy Services 

Category: Corporate events | Projection mapping | Annual Meeting Davos 

Location: Davos 

Date: January 2018 

Our assignment: Conception and implementation of the annual Global Reception in Davos 


More projects:

All Annual Meeting Davos Corporate events Projection mapping