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TATA Consultancy Services | TCS Reception 2023

Sustainability in focus

The theme of Tata Consultancy Services at WEF Davos 2023 was Accelerating the Sustainable Enterprise. Under this motto, the Indian company continued the tradition of its TCS Global Reception in the Dome, which has been in place since 2016, and this year was attended by over 400 leaders from business, politics, media and academia. The dome-shaped venue was transformed into a sustainable planet as an immersive 360° augmented reality projection created skies, forests and oceans above and around the guests.

The evening event showed the beauty of the world and the responsibility everyone has for maintaining the balance and preserving the natural environment. Guests were invited to do their part in restoring the oceans. In just a few steps, they were able to create their own fish on an iPad and then release it into the animated projection. For each digital fish released, TCS donated to, an organization that works to protect marine life.

Facts & Figures

Customer: TATA Consultancy Services

Category: Corporate Events / Projection mapping / Annual Meeting Davos 2023

Location: Davos

Date: January 17, 2023

Our assignment: Concept and implementation of the annual Global Reception in Davos


Production & CD: Live Lab AG 

Directed by: Live Lab AG

Photos: Christian Hutter

Postproduction: Live Lab AG


More projects:

All Annual Meeting Davos Corporate events Projection mapping