The theme of Tata Consultancy Services at WEF Davos 2023 was Accelerating the Sustainable Enterprise. Under this motto, the Indian company continued the tradition of its TCS Global Reception in the Dome, which has been in place since 2016, and this year was attended by over 400 leaders from business, politics, media and academia. The dome-shaped venue was transformed into a sustainable planet as an immersive 360° augmented reality projection created skies, forests and oceans above and around the guests.
The evening event showed the beauty of the world and the responsibility everyone has for maintaining the balance and preserving the natural environment. Guests were invited to do their part in restoring the oceans. In just a few steps, they were able to create their own fish on an iPad and then release it into the animated projection. For each digital fish released, TCS donated to oceana.org, an organization that works to protect marine life.
Facts & Figures
Customer: TATA Consultancy Services
Category: Corporate Events / Projection mapping / Annual Meeting Davos 2023
Date: January 17, 2023
Our assignment: Concept and implementation of the annual Global Reception in Davos
Production & CD: Live Lab AG
Directed by: Live Lab AG
Photos: Christian Hutter
Postproduction: Live Lab AG