TIME Magazine ⏐ TIME Dinner at Cannes Lions

As part of Cannes Lions, TIME hosted an exclusive dinner for 30 selected guests at a fully branded location directly on the Croisette. In a bright red atmosphere, entirely in the iconic style of TIME Red Border, an evening full of conversations, inspiration and encounters was created.

 Following an open networking reception, Jessica Sibley, Chief Executive Officer of TIME, personally welcomed the guests. During dinner there was not only plenty of enjoyment, but also discussion: the highlight of the evening was the TIME Red Border Talk on ‘The Power of Play in Building a Brand and a City,’. Therein Jessica Sibley and Ross McAuley (MD Advisor and Director General, Play Qiddiya City) talked about creative urban development, brand culture and the potential of ‘play’ as a strategic tool. 

A shared dessert and further networking rounded off the evening, which was characterized by strong content and exchange, showcasing the values of TIME within the framework of Cannes Lions.