In its inaugural event at the Annual Meeting in Davos, Brand Finance launched their annual Global 500 report on the world’s most valuable brands two years in a row. The event was held in partnership with Tata Consultancy Services and was accompanied by a one-hour panel discussion. It was moderated by Brand Finance Chief Executive Officer David Haigh and animated by various top-class guest speakers. In the last hour of the two-and-a-half-hour event, invited guests enjoyed a cocktail reception and a light buffet of Swiss and Indian specialties. The inside of the Live Lab Dome was covered in a 360° animation throughout the whole event, which playfully displayed the striking cover of the Global 500 Report into the room and dressed the event in an exciting robe.
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