TCS Brand Finance | The Dome | 2019-2020

Who
Tata Consultancy Services / Brand Finance
What
«View from the Board: The Evolving Role of CEOs in Shaping Brands and Reputation» | planning, conception, implementation
Where
Annual Meeting, Davos, Switzerland
When
January 2019 and 2020
Why
Launch of the annual report of the most valuable brands of the year.
How
Creation of an euphoric networking ambience thanks to a 360°-animation in the Live Lab Dome, a thrilling panel discussion with exciting insights and an event concept that focused on the exchange of ideas in a both productive and relaxing atmosphere fueled by culinary and visual delights.

In its inaugural event at the Annual Meeting in Davos, Brand Finance launched their annual Global 500 report on the world’s most valuable brands two years in a row. The event was held in partnership with Tata Consultancy Services and was accompanied by a one-hour panel discussion. It was moderated by Brand Finance Chief Executive Officer David Haigh and animated by various top-class guest speakers. In the last hour of the two-and-a-half-hour event, invited guests enjoyed a cocktail reception and a light buffet of Swiss and Indian specialties. The inside of the Live Lab Dome was covered in a 360° animation throughout the whole event, which playfully displayed the striking cover of the Global 500 Report into the room and dressed the event in an exciting robe.

Number of Guests

0

Outside Temperature

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Size of Location

0

Setup Time

0

Event Duration

0

Kilometres Walked

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