Presentation with launch character: At the Patent™ Dental Conference, a long-term study was presented for the first time that scientifically proves the advantages of Zircon Medical’s Patent™ dental implants over conventional titanium implants.

Live Lab supported Zircon Medical in the conception and implemented the main event in Zurich within only 3 weeks. The hybrid implementation allowed for the appearance of several high-profile expert speakers and maximum reach combined with important, personal interactions with the regional sales teams. Our film team accompanied the event in its implementation and produced social media content from the event in Zurich as well as testimonial videos of the speakers.

The main program of introductions and speaker presentations was presented at JED in front of an LED studio wall and streamed live to Brussels, Munich, Vienna and Paris. Local presentations and coffee breaks followed in all locations, including Zurich, before reconvening online for hybrid Q&A. The event concluded on-site with a flying lunch and networking.