Swiss Media Research Day | Schlieren | 2021

Who
WEMF AG
What
Hybrid industry event
Where
JED, Schlieren (ZH)
When
3. November 2021
Why
WEMF AG invites the media and advertising industry to come together and share insights into its latest research
How
Conceptualizing and executing an informative late-night show around the topic of decision making

A truly hybrid event in two respects: Informative content meets late-night show, simultaneously on-site and livestreamed: “Infotainment” at its best!

We developed this late-night show-style concept under the leitmotif of decision-making. Host Patti Basler welcomed experts from WEMF AG, who gave insights into current publications and product innovations of their media research in interviews and guest contributions. Authors Mikael Krogerus and Roman Tschäppeler gave additional humorous impulses on the topic of decision-making in a chalkboard keynote.

The dynamic stage design also played a key role in the concept and the course of the show. As a reflection of the modern media landscape, it framed the classic late-night desk with header, news ticker, contact field, and more. The content, which was stylefully produced by our Content Unit, continuously commented on the action on stage. At several points in the show, statement videos of opinion leaders, also produced by us in advance, were woven into the show.

After the 2-hour late-night show, the local guests were able to engage in conversation over an aperitif, while the virtual guests were able to round off the livestream with an exclusive Q&A session with Krogerus and Tschäppeler.

The event was co-implemented with our partners from Messerli AG.

Watch the live recordings at WEMF AG (in German or French).

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We look forward to meeting you.