TCS Brand Finance | The Dome | 2019

Tata Consultancy Services / Brand Finance
«View from the Board: The Evolving Role of CEOs in Shaping Brands and Reputation» | planning, conception, implementation
Annual Meeting, Davos, Switzerland
22 January 2019
Launch of the annual report of the most valuable brands of the year.
Creation of an euphoric networking ambience thanks to a 360°-animation in the Live Lab Dome, a thrilling panel discussion with exciting insights and an event concept that focused on the exchange of ideas in a both productive and relaxing atmosphere fueled by culinary and visual delights.

In its inaugural event at the Annual Meeting in Davos, Brand Finance launched their annual Global 500 report on the world’s most valuable brands. The event was held in partnership with Tata Consultancy Services and was accompanied by a one-hour panel discussion on “The Changing Role of CEOs in Shaping Brands and Reputation”. It was moderated and animated by Brand Finance Chief Executive Officer David Haigh. Guest speakers included Cathy Bessant, Chief Operations and Technology Officer of Bank of America, Group Chairman of Tata Sons Natarajan Chandrasekaran, Kylie Wright-Ford, Chief Executive Officer of the Reputation Institute and Jonas Prising, Chief Executive Officer of the Manpower Group. In the last hour of the two-and-a-half-hour event, invited guests enjoyed a cocktail reception and a light buffet of Swiss and Indian specialties. The inside of the Live Lab Dome was covered in a 360° animation throughout the whole event, which playfully displayed the striking cover of the Global 500 Report into the room and dressed the event in an exciting robe.

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