Salesforce Basecamp Zurich | 2019

For skim-readers

Who
Salesforce
What
Salesforce Basecamp Zurich
Where
Samsung Hall in Dübendorf
When
13. June 2019
Why
Strengthening Salesforce’s presence in the Swiss market
How
Creating an inspiring, playful and all-embracing brand experience

In detail

For the third time, Live Lab transformed the Samsung Hall in Zurich into a luscious national park for Salesforce Basecamp. The growing event not only received a setup makeover within Samsung Hall, but for the first time also spread to the outdoor spaces and into the adjacent building. From the very first moment, the attendees were welcomed into a friendly Salesforce world, encompassing technology with wooden elements and greenery. Roundtable sessions turned into immersive campfire settings. The main keynote made the audience even feel like they were directly standing in a forest with a spectacular view on to the stage. A great success this year was the implementation of headphones for ‘silent sessions’. Similar to the concept of ‘silent discos’, this method enabled four speakers to present engaging content next to one another without noise crossover. With all this attention to detail, the 2019 Basecamp resulted in happy faces all around.

Figures from our lab(oratory)

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Setup Time

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Kilometres Walked

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Number of Guests

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Outside Temperature

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