2017-2018 | ABB Anniversary Celebration

For skim-readers

Who
ABB Schweiz AG
What
Party for employees' anniversaries | Strategy, design, digital staging, implementation
Where
Trafo Halle, Baden, Switzerland
When
November 2017 and 2018
Why
ABB celebrates decades of commitment, because the hard work of employees means advances for everyone.
How
Long serving ABB employees are invited to a glamorous event with dinner, music and an impressive stage show. Live Lab showcases the sum of all their years of service.

In detail

Since 2011 Live Lab has been accompanying the ABB anniversary celebration. In 2017, Live Lab was able to redesign the event and implement the new concept for the second year in a row.

ABB is a global energy and automation group that thrives on the know-how of its employees. In return, everyone who works for ABB Switzerland for 15, 25, 40 or 50 years attends a festive event at Trafo Halle in Baden, to celebrate their collective years of service. This is an impressive moment, as the number is surprisingly high: 3’680 years at 2017’s event and 4’320 in 2018.

Singer Jizelle opens the evening with a cabaret song celebrating the employees’ huge contribution. A moderator guides through the evening, and announces the impressive light show display revealing the total number of service years in 3D numbers. The magician Thimon von Berlepsch, is an additional highlight as he impressively hypnotizes the audience. Hostesses circulate with iPads throughout the evening, photographing the guests and collecting their wishes for the coming years. The wishes and photos are displayed live on the event screens. More varied live acts are performed, followed by a concert by Marc Sway that gets everyone dancing – all to say thank you for the years spent moving ABB forward together.

Figures from our lab(oratory)

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