Equality Truck and Equality Zone | Street Parade | 2019

Who
Salesforce
What
Love Mobile and VIP zone at the Street Parade
Where
Zurich's lakefront between Seefeld and Enge
When
10. August 2019
Why
To communicate Salesforce’s philosophy of equality and to support the values of the Street Parade
How
Creating a spectator terrace and a colourful Love Mobile focussed on the message #EqualityForAll

In summer 2019, we had the opportunity to implement the very first corporate identity Love Mobile in Street Parade’s 28-year long history. The partnership between Street Parade and our client Salesforce came to fruition due to authentically shared values. Thus, the motto #EqualityForAll was the clear focus during the implementation. We created an Equality Truck decorated with colourful characters, a rainbow and plenty of greenery. About 170 employees, partners and friends of Salesforce created a joyful vibe on board of the tenth Love Mobile of the Street Parade, while DJs Patrik Khach (from LA), Patrischa and Pasci provided the electronic music to go with it. A further highlight was the sustainable Karmaglitzer face painting services offered before departure and on board, which brought colour, glitter and smiles to many faces. 80 additional guests could watch the parade in a more relaxed setting in the exclusive Salesforce Equality Zone. As such, it made for a really special and memorable moment, when the Equality Truck was united with the Equality Zone at Bürkliplatz in the middle of its journey.

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