International Day of Sign Languages | Bern | 2019

For skim-readers

Who
Huawei
What
Activation event in collaboration with the Swiss Association of the Deaf (SGB-FSS)
Where
Bahnhofplatz, Bern
When
23. September 2019
Why
Raising awareness around sign languages and demonstrating how Huawei’s StorySign app helps deaf children to learn how to read
How
Creating a fairy-tale reading lounge and a pop-up café, where passers-by can only order in sign language

In detail

In order to celebrate the International Day of Sign Languages, we built a fairy-tale land for Huawei on Bern’s Bahnhofplatz. Inside the round tent, a green carpet meadow full of cosy beanbags invited passers-by to linger for a while. In this setting, young and old visitors could try out the StorySign App from Huawei in peace and quiet and read the children’s books provided. Hostesses dressed as StorySign avatar «Star» explained the app and helped with the handling if necessary. At the edge of the tent, a face-painting station enabled the children to transform into fairy-tale creatures themselves.

Outside of the tent, there was plenty to experience for more grown-up visitors. The Swiss Association of the Deaf (SGB-FSS) conducted crash courses in Swiss sign language, which were well received. The new vocabulary could be used right away at “Café des Signes”: The pop-up café next to the fairy-tale tent attracted passers-by with delicious hot drinks. Language barriers were easily dismantled through the interaction with the exclusively deaf “Cafe des Signes” staff.

As the highlight of the day, Huawei StorySign ambassador Christa Rigozzi invited to a fairy-tale reading in the afternoon. The whole audience followed the stories, which were simultaneously translated into sign language, enthusiastically and with big eyes – no matter if deaf, hearing-impaired or hearing.

More impressions in this video.

Figures from our lab(oratory)

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