Huawei World Cup at the Lauberhorn Races | Wengen | 2020

Who
Huawei
What
Sponsoring activation at the 91st International Lauberhorn Races
Where
Wengen
When
15. - 17. January 2020
Why
Through its partnership with Swiss-Ski and sponsorship of Swiss World Cup events, Huawei reaffirms its commitment to Swissness and brings innovative world-class technology to Swiss ski fans.
How
Huawei launches an alternative World Cup and invites local ski fans to try out the latest technologies in a fun way.

Huawei Switzerland is the official partner of Swiss-Ski and the National Alpine Skiing Team as well as “Official Mobile Partner”. By sponsoring the Swiss World Cup events in Wengen and St. Moritz, Huawei wants to reaffirm its commitment to Swissness and position itself as a first-class technology partner for first-class athletes.

In order to communicate this, Live Lab has quickly launched an alternative World Cup during the Lauberhorn race in Wengen: At the three interactive experience stations of the Huawei World Cup, interested visitors were able to playfully try out the latest technological highlights of Huawei by testing them in not quite serious disciplines under the guidance of the prominent Huawei ambassadors Christa Rigozzi and Zeki.

In addition, the Lauberhorn race was presented live on site by the commentator duo Christa and Zeki. During the race breaks, visitors could also test their World Cup knowledge in a light-hearted quiz. The event was accompanied by numerous PR and social media measures.

More impressions in this video.

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