Sabine Mayer: What does the next generation of live experiences look like?

What role will AI play in the future of the creative industry? How will real encounters succeed in a digital world? And how will immersion change the marketing of the future?

Jonathan and Sabine take a look at the future of the creative industry: AI as an indispensable partner in the creative process, the growing desire for real experiences and the transformative power of immersion. They reveal how live events create emotional connections and have a lasting impact in a digital world.

Guest: Sabine Mayer

Sabine took over Treibhaus in 2021 and now runs it as owner and Learning Lead. As a dual entry into creative conception with a focus on event and spatial communication, Treibhaus is a unique place where agencies overcome their competitive situation and together train the next generation of creatives who will make the difference.

Her journey began in 2008 as one of the first graduates of the program. She initially worked at facts+fiction and Uniplan, where she immersed herself in the world of live communication. She ventured into the digital world at Torben Lucy und die Gelbe Gefahr, Germany’s first social media agency, before working as Creative Director at Ogilvy. She later moved to Parasol Island as Head of Concept.
Today, she combines her work at Treibhaus with freelance projects as a creative director and mediator.