Salesforce | World Tour Essentials Zurich 2024

The World Tour Essentials in Zurich offered an inspiring mix of knowledge transfer and networking on topics such as AI, data analysis and CRM. Visitors were able to experience innovative technologies and gain valuable insights in a lively atmosphere.

Almost 2,000 participants gathered in Hall 550 in Zurich Oerlikon, which was transformed into an impressive world of multi-dimensional Green quiet zones and state-of-the-art technology created a dynamic environment for networking and activities. Six stages and over 50 breakout sessions allowed customers to share their success stories, while new masterclasses offered deeper insights into relevant topics. In addition, 20 sponsoring partners presented their innovative technologies and enriched the extensive agenda, which focused on CRM, AI, data and trust.

The dynamic developments in the areas of customer relationship management, artificial intelligence and data analysis were the focus of the event. The opening keynote and an thought-provoking presentation by the NGO “Buy Food with Plastic” set the tone for the day, followed by a discussion on the current AI market and the importance of the data cloud. The event concluded with an inspiring customer interview with a leading expert who provided valuable insights into collaboration and the future of AI and data.

Live Lab ensured that Hall 550 was ideally suited to the requirements of the Salesforce event. It provided ample space for the partners’ and sponsors’ stands as well as the large keynote stage. Numerous sessions took place in other halls, while guests were served first-class catering in various hospitality areas. Thanks to the use of headphones, silent sessions could be seamlessly integrated into the program. The experience was rounded off by the musical accompaniment of a DJane, who created a pleasant atmosphere.