Alfa Romeo | Swiss Open Gstaad

The new Alfa Romeo Tonale combines unmistakable Italian design with sporty driving pleasure. At the Swiss Open in Gstaad, we offered visitors a test drive with a typical Italian touch.

The Swiss Open took place from 18 to 22 July in the beautiful Bernese Oberland. The perfect place for Alfa Romeo to present the new Tonale. A driving simulator on the stand gave visitors a taste of the fun to be had. If the virtual experience was not enough, visitors could book a test drive with the Tonale. But instead of an average test drive, we sent the visitors on a mountain road towards a little surprise. A small viewing platform with a panoramic view of the mountains and, to crown this moment of pleasure, an Italian espresso to match the Alfa Romeo Tonale. With this little twist, we offered a bit of dolce vita and a driving experience instead of an everyday test drive.