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Alfa Romeo | Swiss Open Gstaad

Alfa Romeo | Swiss Open Gstaad, ,

Swiss mountain panorama meets Italian driving pleasure

The new Alfa Romeo Tonale combines unmistakable Italian design with sporty driving pleasure. At the Swiss Open in Gstaad, we offered visitors a test drive with a typical Italian touch.

The Swiss Open took place from 18 to 22 July in the beautiful Bernese Oberland. The perfect place for Alfa Romeo to present the new Tonale. A driving simulator on the stand gave visitors a taste of the fun to be had. If the virtual experience was not enough, visitors could book a test drive with the Tonale. But instead of an average test drive, we sent the visitors on a mountain road towards a little surprise. A small viewing platform with a panoramic view of the mountains and, to crown this moment of pleasure, an Italian espresso to match the Alfa Romeo Tonale. With this little twist, we offered a bit of dolce vita and a driving experience instead of an everyday test drive.


Facts & Figures

Client: Alfa Romeo

Category: Public Events | Corporate Events

Location: Swiss Open Gstaad, Bern

Date: July 2022

Unser Auftrag: Konzept und Standbetreuung für Alfa Romeo am Swiss Open Gstaad 2022


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