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BMW Group Switzerland | EnJoy Sustainability

BMW Group Switzerland | EnJoy Sustainability, ,

On a sustainability safari with BMW

The all-electric BMW iX is made for the urban jungle: the innovative concept combines sustainability with both sportiness and luxury. For the Swiss premiere, we sent the guests on a sustainability safari.

On the “EnJOY Sustainabiltiy” safari through the PKZ WOMEN, the «BIG FIVE» of the evening were to be discovered: The BMW iX made an impression at the first station of the safari and could be explored hands-on. At four other stations, people could discover a variety of activities surrounding the topic of sustainability. These activities included: A BMW sustainability quiz; drinking sustainable coffee; drinking local organic juices; and visiting a styling workshop focused on sustainable autumn looks. 

We rounded off the safari theme with loving attention to detail as well. Hostesses and hosts dressed as rangers and played the role of travel guides for the guests. In addition to coffee and juices, a Negroni wheel and a flying dinner took care of the guests’ well-being, while the electronic sounds of DJ Zsuzsu created the ideal sound across all floors. We used 100 hydrangeas in the decoration to establish the safari look. In keeping with the sustainability theme, the beautiful flowers became a giveaway at the end of the evening and accompanied the guests home as a beautiful memento of the sustainable BMW safari through PKZ Women! 

Facts & Figures

Client: BMW Group Schweiz 

Category: Corporate Events | PR-Events  

Location: PKZ WOMEN, Zürich 

Date: 28. Oktober 2021 

Our assignment: Presentation of the new BMW iX to selected customers, partners and press. 


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