Music that ignites action
Under the theme "A Night Full of Songs and Stories", Forbes, together with Global Citizen and Live Lab, brought together the most prominent and influential personalities and created the most desirable party of the Annual Meeting in Davos. For the first time, Live Lab was not only the organizer but also the host of the legendary Forbes Party.
During the day, Global Citizen hosted several panel discussions on the topic of “Move Africa”, an initiative that emphasizes the importance of Africa’s music and creative industries for the continent’s economic upswing. In the evening, South African actress and UNHCR Goodwill Ambassador Nomzamo Mbathe skillfully guided the guests through the evening. Her inspiring quotes reflected the theme of the day and introduced the main part of the evening.
The moving and touching power of music is difficult to put into words. It can be described and explained, but you can only really feel what is meant by the moving power of music when you experience the passion and lifeblood of a musician at first hand. It was therefore not without reason that hit giants performed on stage, expressing precisely this power in their songs. Miami-based hip-hop duo Cool & Dre got the party guests grooving. Will.I.Am, known from the group Black Eyed Peas, kept the party going with world-famous hits. And last but certainly not least, music legend Neil Rogers. He produced and composed numerous world-famous hits for Madonna, David Bowie and Daft Punk, among others. His performance was accordingly big.
The evening was not only the biggest party of this year’s Annual Meeting in Davos, but also rounded off the day in the Dome. The music in the evening created a good atmosphere, while at the same time emphasizing the statements of the day and their importance.
Facts & Figures
Client: Forbes, Global Citizen
Category: Corporate Events | Annual Meeting | Eventvideo
Location: Davos
Date: 17. January 2024
Our assignment: Implementation and handling of the Forbes and Global Citizen Party
Credits
Produktion & CD: Live Lab AG
Photos: Christian Hutter
Postproduction: Live Lab AG
Photos
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