Huawei emphasises its commitment to Swissness through, among other things, its partnership with Swiss-Ski. With the Huawei World Cup, Live Lab has brought Huawei's innovative world-class technology to life for Swiss ski fans at the Lauberhorn Races 2020.
Huawei Switzerland is the official partner of Swiss-Ski and the National Alpine Skiing Team as well as “Official Mobile Partner”. By sponsoring the Swiss World Cup events in Wengen and St. Moritz, Huawei wants to reaffirm its commitment to Swissness and position itself as a first-class technology partner for first-class athletes.
To communicate this, Live Lab has quickly launched an alternative World Cup during the Lauberhorn race in Wengen: At the three interactive experience stations of the Huawei World Cup, interested visitors were able to playfully try out the latest technological highlights of Huawei by testing them in not quite serious disciplines under the guidance of the prominent Huawei ambassadors Christa Rigozzi and Zeki.
In addition, the Lauberhorn race was presented live on site by the commentator duo Christa and Zeki. During the race breaks, visitors could also test their World Cup knowledge in a light-hearted quiz. The event was accompanied by numerous PR and social media measures.