With a brand presentation at the TCS Drive-In Cinema in Hinwil, Jeep not only wants to increase its brand awareness and attract new potential customers, but also showcase the performance of its 4x4 cars, especially the electric version. We designed the stand and got the action started before the movie began.
Before the movie started, visitors to the TCS Drive-In Cinema had the opportunity to explore various stands. In addition to various food and drink stands, the Jeep brand was also present. Our stand was characterized by urbanity and closeness to nature and reflected the coolness of the brand with a material mix of wood and metal. The wood chip floor gave the whole thing an outdoor feel.
However, we didn’t just want to explain the functionality of the models to visitors on a tablet, we wanted them to experience them first-hand. To do this, we converted the TCS Territory Fit Trail in Hinwil into a special kind of test track, the Jeep Off-Road Test Trail. The route was peppered with obstacles and off-road challenges, such as a large slope or an uneven bridge made of different sized logs, which provided the ultimate off-road feeling. To make the whole thing even more exciting, we hid Jeep logos along the route, which had to be discovered as part of a competition.