Matto-Group AG | Animated commercial for Lohncheck.ch

Lohncheck is the largest private salary calculator in Switzerland. The service makes it possible to compare one’s own salary with the average of the industry. To draw as many visitors as possible to the Lohncheck.ch website with a brief commercial, we wrote a concise text that condenses the advantages into a story in three sentences and sparks curiosity. The storytelling was supported by demonstrative animations that lead you through the website and encourage you to follow suit. In just three weeks, four versions of the activating commercial were created under our overall direction to be broadcast in different countries and language regions.