The annual Salesforce Basecamp takes place first in Zurich in the summer and then in another region of Switzerland in the winter. Live Lab has been implementing the customer fairs in national park style exclusively since 2017.
After 2017’s edition in Geneva, Salesforce Basecamp 2018 unfolded with the theme “Be Inspired. Innovate. Blaze your trail.” in Lausanne. Digital trends for the Industrial Revolution 4.0 were presented in a relaxed atmosphere inspired by a national park. For the approximately ten-hour event, Live Lab turned the interior into a green oasis. The detailed brand world consisted of a variety of plants, grassy flooring and high-quality wooden furniture elements.
The interplay of the decor elements, predominantly in green and earthy tones, created a nature inspired ambience. Guests could dive into the tangible brand identity of Salesforce, with the help of the mascots who ensured that no one missed a cheerful selfie moment. An Aerotain Drone, which floated above the Cloud Expo during the whole event, opened up new ways to connect with the audience and created a unique interactive experience.
The day began with the Equality Breakfast and a session on “Women in Technology” followed by an engaging morning Keynote program. After a lively networking lunch, guests were able to delve into different topics in various breakout sessions. Potential future customers of Salesforce also joined the event alongside the Salesforce partners and a variety of sponsors, who presented themselves in the “Cloud Expo”. With over 1’000 visitors, the number of participants exceeded all expectations.