Salesforce | Basecamp Zurich 2018

The annual Salesforce Basecamp takes place first in Zurich in the summer and then in another region of Switzerland in the winter. Live Lab has been implementing the customer fairs in national park style exclusively since 2017.

The Salesforce Basecamp Zurich 2018, organised by Live Lab for the second time, was held under the motto “”Be Inspired. Innovate. Blaze your trail.” After the main keynote programme presented in the morning, the guests had the opportunity to delve deeper into various topics in various breakout sessions. In addition to Salesforce partners, potential future customers of Salesforce also attended the event. In a relaxed atmosphere similar to that of a national park, digital trends for the Industrial Revolution 4.0 such as Artificial Intelligence or GDPR were presented. With about 1200 invited guests, the number of participants increased significantly compared to the previous year. For the approximately ten-hour event in the Samsung Hall Zurich, the entire hall, starting from the foyer to the gallery to the main hall and the smaller event rooms, was transformed into a green oasis. The Brandworld resulting from a multitude of plants, bushes and wooden furniture elements formed just one of the many highlights of the event and channelled Salesforce’s brand identity into a spatial experience that left its mark on all participants.