Saudi Tourism Authority | Saudi Café 2022

The «Saudi Café» showed the advantages of Saudi Arabia as a tourism destination at the Annual Meeting 2022 in Davos.

Saudi Arabia is increasingly positioning itself as an attractive tourism destination. This was underlined at the Annual Meeting in Davos with the «Saudi Café» – a modular, temporary wooden building in the middle of Davos. For its sustainable construction, from the wood to the power supply, the company cooperated exclusively with regional suppliers.

Live Lab supported the Saudi Tourism Authority with the conception, implementation and operation of the «Saudi Café», where guests could learn more about cultural and culinary specialties from the Gulf state during the Annual Meeting Davos. 

In addition, our Motion Unit produced daily video content from and around the «Saudi Café». From daily highlight videos and testimonials to photos for all social media channels.