As part of this year's Annual Meeting in Davos, the exclusive TIME Magazine T100 Dinner was held for the fifth time with high-profile guests. The aim of the event was to exchange ideas, to be inspired by successful leaders and entrepreneurs and to strengthen the partnership between SOMPO Holding, Salesforce and TIME Magazine. Live Lab provided valuable support in the planning, organisation and execution.
In keeping with the look and feel of TIME Magazine, the “Cheesefactory” restaurant at the AlpenGolds Hotel was redecorated in red. Every detail, from the stage to the decoration and lighting, was carefully designed to reflect the magazine’s distinctive look and make the evening a highly recognisable event. Guests included some of the most influential people in business and politics, including Jessica Sibley, CEO of TIME Magazine, Marc Benioff, CEO of Salesforce, and Klaus Schwab, the visionary founder of the World Economic Forum.
To conclude the dinner, the guests moved from the Cheesefactory to the Nuts&Co Lounge, also located in the AlpenGold Hotel. There they were welcomed by the soft glow of candles and a warm, inviting atmosphere. They were also treated to a traditional sake ceremony, which added a special touch to the evening. Over exquisite cocktails and delicacies, the exclusively invited guests took the opportunity to exchange ideas and network. Outside on the terrace, surrounded by the snowy Davos landscape, guests could roast marshmallows over a crackling fire bowl.
It was an evening that perfectly captured the essence of Time Magazine – bold, inspiring and unforgettable.
Facts & Figures
Client: TIME Magazine
Category: Corporate Events | Annual Meeting Davos
Location: Cheesefactory und Restaurant Nuts&Co, AlpenGold Hotel, Davos
Date: January 16, 2023
Our assignment: Planning, organisation and implementation of the T100 Dinner and the TIME Reception
Production & CD: Live Lab AG
Director: Live Lab AG
Camera & Light: Live Lab AG
Photos: Christian Hutter
Post-production: Live Lab AG