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Estée Lauder Companies | My Shade, My Story

Your skin is unique

To promote their new make-up line in Zurich, Estée Lauder Companies chose an outside-the-box approach with the guerilla street show. We captured the action on film and documented it in the form of an after-movie.

With «Double Wear», Estée Lauder Companies launches a foundation make-up that stands for diversity, inclusivity and self-empowerment. To promote the make-up, which is available in over 60 colours for just as many skin tones, they chose an unconventional approach:

A guerrilla street show was organised in front of a large department store in Zurich – 60 models presented almost the entire range of the «Double Wear» line as an experience, true to the claim «My Shade, My Story».

Live Lab accompanied the event on film and documented it in the form of an after-movie.

Facts & Figures

Client: Estée Lauder Companies Switzerland 

Category: Eventvideo 

Location: Zurich 

Date: November 2022 

Our assignment: Video production for the guerilla promotion of the «Double Wear» product line.


Production & CD: Live Lab AG

Photography: Alfonso Smith

Post-production: Live Lab AG


More projects:

All Event video