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Salesforce | Equality Truck at the Street Parade

Salesforce | Equality Truck at the Street Parade, ,

The first commercial Love Mobile in Street Parade history embodies #EqualityForAll through and through

In 2019, Salesforce and the Street Parade association formed a special partnership through their shared values. Live Lab brought these values to life for Salesforce and created the Equality Truck and Equality Zone for the Street Parade.

The Equality Truck is the very first Love Mobile by a commercial company in 28 years of Street Parade history. Faithful to the common values, the motto #EqualityForAll was at the centre of the implementation. The Love Mobile was created and decorated with colourful characters, a rainbow and many green plants. Around 170 employees, business partners and friends of Salesforce created a lively atmosphere on board the tenth Love Mobile in the procession, while DJs Patrik Khach (from LA), Patrischa and Pasci provided the appropriate electronic music. An additional highlight were Karmaglitzer, who conjured glitter, colour and smiles on the guests’ faces with their lasting make-up artistry before departure and on board. In addition, 80 guests were able to watch the procession in a more relaxed way in the exclusive Salesforce Equality Zone. Which is why it was such a special moment when the Equality Truck met the Equality Zone halfway at Bürkliplatz.   

Facts & Figures

Client: Salesforce 

Category: Corporate events | PR events | Public events | Large-scale events | Stage design

Location: Street Parade Zurich 

Date: August 10th 2019 

Our assignment: Design and implementation of a Salesforce truck and VIP zone at the Street Parade 2019. 


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