Sanitas | 60 Years of Sanitas

The celebrations for the 60th anniversary of Sanitas in September 2018 also marked the high point and the end of the campaign that ran throughout the year under the motto "Keep moving". Live Lab translated the campaign into an active event concept.

The physical activity campaign was initiated at the beginning of 2018, was divided into several stages and placed its main focus on the early involvement of all Sanitas employees. Each employee received a pulse watch with pedometer and, with every step taken, earned a bit more of an event that bore their signature. This created a bridge of constant encounter from the digital space of the pre-event phase to the physical space of the day of the event. Sanitas employees collected over 218,000,000 steps in 60 days and actively helped shape the form and composition of the event through their movement. 

We translated the campaign motto “Keep moving” into the event concept and transformed the foyer of Hall 622 in Zurich Oerlikon into an idyllic summer garden, which, with soft lighting moods and an opulent world of plants, whisked the 700 guests away into a walk-in fantasy world as they entered. By creating various game stations, we wanted to ensure that the employees also kept moving during the event. In the outdoor area, visitors could give free rein to their culinary curiosity at a street food market they had assembled, and they were able to enjoy all the delicacies their hearts desired at a good dozen food stalls throughout the evening. In the run-up to the event, staff were able to vote on the exact repertoire of evening treats and activities. The subsequently shortened organisational time window for the set-up demanded quick responsiveness and special improvisational talent from the team.  

The centre of the festivities was the Main Hall, on whose stage various live acts from the different language regions of Switzerland performed. In addition to a moderator, a broad ensemble of orchestrated light sources provided a unique stage narrative. Visitors had the opportunity to follow the musical performances in the cosy 300-seat seating area or to let themselves be carried away by the sounds on the dance floor in front of the stage. The concert and the evening’s speeches were transmitted via three live cameras to numerous screens, so that no one had to miss anything when they left the Main Hall for a stroll through the varied event settings. 

The highlight of the evening was a collaborative mega-karaoke that captivated all attendees, with 50 microphones roaming the hall, bringing out many enthusiastic Sanitas voices. The joint singing initiated surprising encounters among the employees coming from different language regions of Switzerland.