Vanessa Gentile: How do we bring empowerment and diversity into the company?

How can companies truly benefit from diversity and empowerment? Why does mental health play such an important role in returning to work? And how does diversity in everyday working life promote cooperation while contributing to a company's economic performance?

Together with Vanessa Gentile, Head of Marketing at Salesforce Switzerland, Bernadette and Jonathan discuss the transformative power of diversity and empowerment in the workplace. They take a look at how companies such as Salesforce are creating an inclusive working environment through targeted diversity initiatives while simultaneously improving their economic performance. The focus is also on the “Bring Women Back to Work” project, which aims to make it easier for women to return to work and support their mental health. 

Guest: Vanessa Gentile 

Vanessa Gentile is Head of Marketing at Salesforce Switzerland and brings a unique approach to her role based on coaching and psychologically inspired leadership. As an innovator in the technology industry, Salesforce places a strong emphasis on diversity, inclusion, and social responsibility – both internally and in its partnerships and products. 

In addition to her work at Salesforce, Vanessa is also the founder of Bring Women Back to Work, an innovative project that helps women return to the workforce. 

Cases discussed 

Bring Women Back to Work stands for equality and diversity in the workplace and helps organisations to be more innovative, profitable and successful. We produced a testimonial film and a social media campaign for the project. 

In 2019, Salesforce and the Street Parade association formed a special partnership through their shared values. Live Lab brought these values to life for Salesforce and created the Equality Truck and Equality Zone for the Street Parade.